{"id":17374,"date":"2014-07-19T18:32:09","date_gmt":"2014-07-19T15:32:09","guid":{"rendered":"http:\/\/balarisi.org\/?p=17374"},"modified":"2015-04-10T12:05:17","modified_gmt":"2015-04-10T09:05:17","slug":"tuketicilerin-bal-satin-alma-davranis-ve-alisanliklarini-etkileme-surecinde-markanin-onemini-belirlemeye-yonelik-bir-arastirma","status":"publish","type":"post","link":"https:\/\/www.beyazkovan.com\/?p=17374","title":{"rendered":"T\u00fcketicilerin Bal Sat\u0131n Alma Davran\u0131\u015f ve Al\u0131\u015fanl\u0131klar\u0131n\u0131 Etkileme S\u00fcrecinde Markan\u0131n \u00d6nemini Belirlemeye Y\u00f6nelik Bir  Ara\u015ft\u0131rma"},"content":{"rendered":"<p><strong>Filiz Eren B\u00f6l\u00fcktepe, Saffet Y\u0131lmaz<\/strong><br \/>\nUluda\u011f Ar\u0131c\u0131l\u0131k Dergisi, Yay\u0131n Y\u0131l\u0131: 2006-4, Cilt:6, Say\u0131: 4, Sayfa: 135-142<br \/>\n<!--more--><span id=\"more-17362\"><\/span><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/dergipark.ulakbim.gov.tr\/uluaricilik\/issue\/view\/5000003771\" target=\"_blank\">\u0130\u00e7indekilere ve PDF d\u00f6k\u00fcmana ula\u015fmak i\u00e7in t\u0131klay\u0131n<\/a><\/span><\/p>\n<p><strong>\u00d6ZET<br \/>\n<\/strong>G\u00fcn\u00fcm\u00fczde marka, t\u00fcketicilerin korunmas\u0131, tatmini ve sadakati a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131maktad\u0131r. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, t\u00fcketicilerin bal sat\u0131n alma davran\u0131\u015f ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 incelemek ve onlar\u0131n bu t\u00fcr davran\u0131\u015f ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 y\u00f6nlendirme s\u00fcrecinde markan\u0131n \u00f6nemli bir etkiye sahip olup olmad\u0131\u011f\u0131n\u0131 belirlemektir. Bu \u00e7al\u0131\u015fma 2006 May\u0131s-A\u011fustos aylar\u0131nda ger\u00e7ekle\u015ftirilmi\u015ftir. \u00c7al\u0131\u015fman\u0131n evrenini \u00fclkemizde \u00e7ok say\u0131da ilde ve illerin d\u0131\u015f\u0131nda ikamet eden t\u00fcketiciler olu\u015fturmu\u015ftur. Tesad\u00fcfi olarak se\u00e7ilen 482 t\u00fcketici, ara\u015ft\u0131rman\u0131n \u00f6rneklemini olu\u015fturmu\u015ftur. Veri toplamak amac\u0131yla anket y\u00f6ntemi kullan\u0131lm\u0131\u015ft\u0131r. Anket formu t\u00fcketicilerin ya\u015f, cinsiyet, meslek, e\u011fitim, gelir gibi \u00e7e\u015fitli demografik \u00f6zelliklerini ayr\u0131ca markal\u0131 ya da markas\u0131z bal sat\u0131n alma davran\u0131\u015f ve al\u0131\u015fkanl\u0131klar\u0131 belirlemeye y\u00f6nelik sorular\u0131 i\u00e7eren iki b\u00f6l\u00fcmden olu\u015fmu\u015ftur. Elde edilen veriler SPSS program\u0131nda frekanslar, ortalamalar, korelasyon analizleri kullan\u0131larak de\u011ferlendirilmi\u015ftir.<strong><br \/>\n<\/strong><\/p>\n<p><strong>Anahtar Kelimeler:<\/strong> Bal; marka; t\u00fcketici davran\u0131\u015f\u0131 ve al\u0131\u015fkanl\u0131klar\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filiz Eren B\u00f6l\u00fcktepe, Saffet Y\u0131lmaz Uluda\u011f Ar\u0131c\u0131l\u0131k Dergisi, Yay\u0131n Y\u0131l\u0131: 2006-4, Cilt:6, Say\u0131: 4, Sayfa: 135-142<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[34],"tags":[228,226,227],"class_list":["post-17374","post","type-post","status-publish","format-standard","","category-uludag-aricilik-dergisi","tag-bal-satin-alma-aliskanligi","tag-filiz-eren-boluktepe","tag-saffet-yilmaz","yazarlar-filiz-eren-boluktepe","anahtarkelimeler-tuketici-aliskanligi","anahtarkelimeler-tuketici-anketi"],"_links":{"self":[{"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=\/wp\/v2\/posts\/17374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17374"}],"version-history":[{"count":3,"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=\/wp\/v2\/posts\/17374\/revisions"}],"predecessor-version":[{"id":18078,"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=\/wp\/v2\/posts\/17374\/revisions\/18078"}],"wp:attachment":[{"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyazkovan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}